
Goelett Sp. z o.o.
Posted Today
Product & Digital Marketing Specialist
AI Summary
Owns product marketing and digital marketing for a B2B travel technology company, translating product capabilities into positioning and go-to-market strategies while managing website content, SEO, campaigns and sales enablement.
About this role
Goelett is an international technology company developing digital solutions for business travel. We are looking for a hands-on Product & Digital Marketing Specialist to help us bring our products to market, strengthen our positioning and support commercial growth.
Your mission:
- Start with the customer: Apply our Working Backwards approach, working closely with Product to understand customer problems, develop value propositions and contribute to PR/FAQ narratives before solutions are built.
- Drive product marketing: Translate product capabilities into clear positioning, messaging and go-to-market strategies, collaborating with Product throughout the entire product lifecycle.
- Enable commercial growth: Partner with Sales and Account Management to support customer acquisition, product adoption, retention and growth within existing accounts.
- Own digital marketing execution: Manage website content, SEO, digital campaigns, social media and marketing communications.
- Create impactful content: Develop product presentations, launch materials, customer communications and sales enablement tools.
- Measure what matters: Track marketing performance, campaign effectiveness, lead generation and engagement, continuously improving business impact.
- Innovate and simplify: Leverage AI, automation and modern marketing tools to improve efficiency, creativity and scalability.
What we're looking for:
- At least 3 years of experience in B2B digital marketing, product marketing or a technology-driven environment.
- Strong understanding of digital marketing, content creation and performance measurement.
- Customer-centric mindset, with the ability to turn complex product capabilities into simple, compelling messages.
- Comfortable collaborating closely with Product Managers, Engineering, Sales and Account Management.
- Independent, pragmatic, creative and comfortable taking ownership in an international environment.
- Full professional proficiency in French and English (mandatory).
- Experience in SaaS, travel technology or B2B platforms is an advantage.
What you will have:
- Hybrid 3+2 model: Three days per week in the office and two days working remotely.
- Close collaboration with international Product, Engineering and commercial teams.
- Medical care
- Multisport card
- Lunch card
- Birthday holiday (extra day off to celebrate with family and friends)
- Volunteering day off - you will be able to make a mark and join our initiatives to support local communities, animals and planet
- Language courses
- Team integrations and fun events
Why join us?
At Goelett, marketing is not just about communicating what we build. It is about understanding why we build it, who we build it for and how we create measurable customer and business value.
You will work closely with our Product teams from customer discovery through product launch and adoption, helping shape how our solutions are positioned and brought to market.
We follow three simple working principles: Start with the customer. Deliver impact. Think ecosystem, build lean.
If you enjoy taking ownership, working across disciplines and seeing the impact of your work, Goelett offers an opportunity to make a real difference.