Jobs for Humanity
Posted 1 day ago
Performance Marketing Manager
AI Summary
Leads performance marketing programs by setting KPIs, optimizing paid media campaigns, and translating analytics into actionable plans to increase qualified pipeline and revenue.
About this role
Performance Marketing Manager
Jobs for Humanity is partnering with kanz to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.
Company Name: kanz
Join our team to drive measurable growth through high-impact performance marketing. You’ll own KPIs, continuously optimize paid media, and translate analytics into actionable plans that increase qualified pipeline and revenue.
Job PurposeLead performance marketing programs by setting clear KPIs, optimizing Google/Meta campaigns, improving measurement and attribution, and scaling the channels that deliver the best CAC, ROAS, and conversion outcomes across the funnel.
Job Duties and Responsibilities- Google Ads/Meta Ads management
- Marketing analytics and dashboards (GA4, Looker)
- Attribution modeling and measurement
- A/B testing and experimentation
- Data-driven decision making
- Strategic planning and prioritization
- Continuous improvement mindset
- Cross-functional collaboration
- Stakeholder management
- CRM and marketing automation basics
Qualifications
- Google Ads/Meta Ads management
- Marketing analytics and dashboards (GA4, Looker)
- Attribution modeling and measurement
- A/B testing and experimentation
- Marketing analytics and dashboards (GA4, Looker)
- Data-driven decision making
- Strategic planning and prioritization
- Cross-functional collaboration
- Stakeholder management
- Continuous improvement mindset
- CRM and marketing automation basics