Virtual Staff 365
Posted 1 month ago
Paid Search Specialist
AI Summary
Executes and optimizes paid search campaigns for clients, managing Google Ads, analyzing performance data, and collaborating with teams to drive sales and lead generation.
About this role
Our client is a full-service digital marketing agency delivering high-performance digital experiences across strategy, creative, performance, CRM, and web. They partner with a wide range of businesses to drive scalable growth through data-driven digital solutions.
They are now seeking to hire a Paid Search Specialist to execute single-channel and multi-channel performance campaigns for a diverse portfolio of clients. In this hands-on role, you will leverage analytical insights to optimise marketing strategies, boosting sales and lead generation.
Job Responsibilities
Strategy & Campaign Execution
- Develop data-driven digital marketing strategies aligned with client business objectives
- Set up, manage, and optimise search campaigns within Google Ads
- Conduct, measure, and implement A/B tests for ad copy and targeting
- Evaluate budget levels and provide strategic recommendations to maximise campaign performance
Analytics & Technical Support
- Analyse campaign data within platforms and GA4 to determine winning strategies
- Prepare detailed performance analysis reports and optimisation recommendations on a monthly basis
- Manage landing pages and websites to install conversion tracking codes and pixels
Collaboration & Growth
- Work closely with clients and internal teams to strategise and execute high-performing campaigns
- Stay up-to-date with emerging paid advertising technologies and establish industry best practices
Requirements
- Minimum 3 years of experience building, managing, and optimising Google Ads campaigns
- Active Google Ads Certification
- Proven background working within an agency or in-house studio environment
- Hands-on experience using Google Analytics and GA4 for data interpretation
- Strong analytical skills with the ability to turn raw data into actionable campaign decisions
Nice-to-Have Skills
- Sound understanding of paid social platforms such as Meta, LinkedIn, TikTok, and Pinterest
- Basic web management experience related to tracking pixel implementation
- Experience supporting multi-channel digital strategy planning and execution
Benefits
- Permanent work-from-home set-up
- Dayshift (Australian Eastern Standard Time business hours)
- Full-time job
- HMO (STAFF only)
- Annual leave
- 13-month pay
- With Government mandated benefits