AI Summary

Hands-on digital marketer responsible for multi-channel growth initiatives (organic social, email, SEO) to build Bluelight's marketing function, drive engagement, and support demand-gen in a startup environment.

About this role

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.

We are building Bluelight's marketing team from scratch and looking for a hands-on digital marketer who can cover multiple channels, execute with speed, and grow with us. You will work closely with the Growth Marketing Manager and report directly to them, collaborating with a UX/UI designer, a freelance content writer, and a part-time media buyer.

Core responsibilities

Own and execute the organic social media calendar across all active platforms (LinkedIn, Instagram, etc.)

Set up, manage, and optimise email marketing campaigns and automated workflows

Support on-page SEO: metadata, internal linking, content briefs, keyword tracking

Brief and coordinate content production with the freelance writer

Support in building and maintaining HubSpot as the team's CRM: basic marketing automations, lead nurture sequences, social media publishing, and tracking

Support landing page creation and A/B test coordination with UX/UI designer

Pull weekly and monthly performance reports from social platforms

Coordinate asset requests with the UX/UI designer for social, email, and ad creatives

Required skills & experience

4-6 years of hands-on experience in a digital marketing or growth role

Proven experience managing organic social channels (content calendar, scheduling, community engagement)

Solid understanding of email marketing: segmentation, automation flows, A/B testing

Familiarity with SEO fundamentals: on-page optimisation, keyword research, meta tags

Analytical mindset: comfortable reading dashboards and making data-informed decisions

Strong written communication: able to brief, edit, and QA copy

Nice to have

Experience with Google Analytics 4 and/or Looker Studio

Working knowledge of HubSpot (CRM, Marketing Hub, or equivalent)

Comfortable setting up basic automations (HubSpot workflows, Zapier, or similar)

Basic knowledge of paid media concepts (briefing the media buyer, reading ad reports)

Familiarity with tools like Notion, Slack, Asana, or similar project management tools

Prior experience in a startup or early-stage team

KPIs for this role

Organic social engagement rate (target: month-on-month growth)

Email open rate and click-through rate (benchmarks set at onboarding)

SEO keyword ranking improvements (tracked monthly)

Content deliverable turnaround time (coordination with freelance copywriter and UX/UI designer)

Company Benefits

Competitive salary and bonuses, including performance-based salary increases.

Generous paid-time-off policy

Flexible working hours

Work remotely

Continuing education, training, conferences

Company-sponsored coursework, exams, and certifications

Skills

AnalyticsCRMSEOSocial mediaHubSpotA/B TestingNotionZapierEmail MarketingSlackAsanaMarketing AutomationLooker StudioGoogle Analytics 4Content CoordinationData dashboardsPaid Media basics

Full-Stack Digital Marketer - Remote, Latin America