Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.
We are building Bluelight's marketing team from scratch and looking for a hands-on digital marketer who can cover multiple channels, execute with speed, and grow with us. You will work closely with the Growth Marketing Manager and report directly to them, collaborating with a UX/UI designer, a freelance content writer, and a part-time media buyer.
Core responsibilities
Own and execute the organic social media calendar across all active platforms (LinkedIn, Instagram, etc.)Set up, manage, and optimise email marketing campaigns and automated workflowsSupport on-page SEO: metadata, internal linking, content briefs, keyword trackingBrief and coordinate content production with the freelance writerSupport in building and maintaining HubSpot as the team's CRM: basic marketing automations, lead nurture sequences, social media publishing, and trackingSupport landing page creation and A/B test coordination with UX/UI designerPull weekly and monthly performance reports from social platformsCoordinate asset requests with the UX/UI designer for social, email, and ad creatives
Required skills & experience
4-6 years of hands-on experience in a digital marketing or growth roleProven experience managing organic social channels (content calendar, scheduling, community engagement)Solid understanding of email marketing: segmentation, automation flows, A/B testingFamiliarity with SEO fundamentals: on-page optimisation, keyword research, meta tagsAnalytical mindset: comfortable reading dashboards and making data-informed decisionsStrong written communication: able to brief, edit, and QA copy
Nice to have
Experience with Google Analytics 4 and/or Looker StudioWorking knowledge of HubSpot (CRM, Marketing Hub, or equivalent)Comfortable setting up basic automations (HubSpot workflows, Zapier, or similar)Basic knowledge of paid media concepts (briefing the media buyer, reading ad reports)Familiarity with tools like Notion, Slack, Asana, or similar project management toolsPrior experience in a startup or early-stage team
KPIs for this role
Organic social engagement rate (target: month-on-month growth)Email open rate and click-through rate (benchmarks set at onboarding)SEO keyword ranking improvements (tracked monthly)Content deliverable turnaround time (coordination with freelance copywriter and UX/UI designer)
Company Benefits
Competitive salary and bonuses, including performance-based salary increases.Generous paid-time-off policyFlexible working hoursWork remotelyContinuing education, training, conferencesCompany-sponsored coursework, exams, and certifications
