Fuku
Posted 10 days ago
Email Marketing Specialists
AI Summary
Develops and executes email marketing campaigns, designs automated email journeys, localises content for regional audiences, and analyses campaign performance metrics to improve lead nurturing and client retention.
About this role
About Hytech
Hytech is a leading management consulting firm headquartered in Australia and Singapore, specializing in digital transformation for fintech and financial services companies. We provide comprehensive consulting solutions, as well as middle- and back-office support, to empower our clients with streamlined operations and cutting-edge strategies.
With a global team of over 2,000 professionals, Hytech has established a strong presence worldwide, with offices in Australia, Singapore, Malaysia, Taiwan, Philippines, Thailand, Morocco, Cyprus, and more.
Role and Responsibilities:
- Develop and execute effective email marketing campaigns aligned with overall marketing strategies.
- Design, implement, and manage automated email journeys to nurture leads and improve client retention.
- Localise email content with sales and marketing members, including language, tone, and cultural nuances, to meet the needs of regional audiences.
- Analyse campaign performance metrics (e.g., open rates, click-through rates, conversions) and suggest data-driven improvements.
- Collaborate with relevant teams to create compelling email content and visuals.
- Maintain and segment email lists to ensure targeted and personalised communication.
- Troubleshoot issues within the email marketing platform and test emails to optimise performance and deliverability.
Qualifications and Requirements:
- Familiarity with Marketo or similar platforms is highly desirable.
- Great interest in the finance and trading industry
- Excellent written and verbal communication skills in English, working proficiency in Mandarin is highly regarded, and other additional language skills are advantageous.
- Strong project management, multitasking and decision-making skills.
- Strong communication skills and excellent team player.
- Highly organised and detail-oriented.
Benefits and Perks:
- Accessible by public transport (5 mins walking distance from LRT Abdullah Hukum)
- Young, Passionate & Friendly Working Environment.
- Rewarding career development with regional exposure.
- Team building, creation, birthday party, free flow of snacks and drinks.