Pavago
Posted 4 days ago
Digital Marketing Manager
AI Summary
Lead and own the content marketing function to build brand authority for a fintech growth company, driving organic growth across digital channels and elevating content-driven brand storytelling.
About this role
Join a fast-growing fintech company as their Content Marketing Manager and build brand authority through strategic storytelling. Own the complete content function while driving organic growth across all digital channels.
What You'll Do:
• Develop and execute comprehensive content strategy focused on brand authority
• Create long-form articles, LinkedIn posts, newsletters, case studies, and AI-powered video content
• Manage organic presence across LinkedIn, X, Instagram, YouTube, and diaspora platforms
• Launch and manage branded podcast or webinar series
• Execute digital PR, media outreach, and speaking opportunity coordination
• Build foundational SEO strategy and optimize on-page content
• Nurture digital communities within fintech and diaspora ecosystems
• Maintain rolling 30-day content calendar with consistent execution
What You Bring:
• 3-5 years digital marketing or content-driven brand growth experience
• Proven content marketing portfolio with measurable impact
• Strong organic social media strategy and execution experience
• Hands-on experience with AI-driven video content tools (Gemini, Vio, SmartViti)
• Proficiency in Google Analytics (GA4) and Google Search Console
• Strong SEO foundation (on-page, keyword research, content SEO)
• Exceptional written English and storytelling skills
• Fintech, cross-border payments, or diaspora business experience (preferred)
Key Success Metrics:
• Organic follower growth and engagement rates
• SEO ranking improvements and organic traffic growth
• Podcast/webinar audience growth and participation
• Media mentions and brand amplification wins
• Consistent 30-day content calendar execution
Why You'll Love This Role:
• Own the complete content marketing function
• Work directly with founders in startup environment
• Build brand authority in growing fintech space
• Creative freedom with content strategy and execution
• Remote flexibility with professional growth opportunities
Ready to build our brand story? Apply now with your content portfolio.
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