Associate Director, Content

Company description PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale. This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch. If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry. Overview The Publicis Content Practice is part of our Growth Practices group, alongside Commerce and Cultural Convergence. Together, we craft culture-first solutions that help brands connect with consumers in meaningful, personalized ways that drive real action. We’re looking for a strategic and creative leader to drive content partnerships and integrated marketing programs across digital and omni-channel platforms. You’ll lead the development and execution of branded content that delivers measurable results for our clients. Responsibilities • Lead day-to-day content partnership activations with media publishers, overseeing content strategy, ideation, and execution inclusive of travel to onsite meetings/events/shoots where required • Develop branded content and experiential initiatives, including content creation, digital and influencer campaigns, sponsorship and event activations and emerging platforms, that align with business goals and maximize media investments. • Use audience insights, performance data, and market trends to inform strategic recommendations. • Build and manage strong relationships with content and digital publishers to drive innovation and negotiate effectively. • Define campaign objectives and KPIs, ensuring alignment with client goals. • Collaborate with Creative, Strategy, Investment, Influencer, and Analytics teams to deliver integrated marketing solutions. • Ensure timely communication of key updates and issues across teams to support efficient, high quality campaign execution. • Escalate critical issues to senior leadership when needed to maintain momentum and alignment. • Manage content and influencer budgets with Investment teams and ensure accurate financial tracking and reporting. • Stay current on content and digital trends to identify new opportunities that drive ROI. • Maintain strong client relationships and lead presentations and communications related to content programs. • Mentor and guide junior team members, fostering professional growth and excellence. • Use strong project management and collaboration skills to work with cross-functional teams— including Creative, PR, and Influencer partners—to deliver cohesive brand strategies. • Support collaboration with adjacent practices like Cultural Convergence, Commerce, and Publicis Sports. • Contribute to thought leadership and identify emerging trends and growth opportunities. Qualifications • 6+ years of experience in branded content and integrated marketing • Proven track record of developing content partnerships that drive results. • Strong strategic thinking, creative problem-solving, and presentation skills. • Experience in content distribution and channel planning. • Excellent negotiation and relationship-building skills. • Ability to influence senior stakeholders Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply. #LI-AN2 Compensation Range: USD $106,780.00 - USD $135,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/12/2026.