Affiliate & Publisher Manager

Why Join The Nawiri Group?

This role offers the opportunity to help shape the future of performance marketing across some of Africa's leading luxury travel brands.

You'll work across international markets, contribute to strategic growth initiatives and gain exposure to a broad range of performance marketing disciplines, from affiliate partnerships and paid media to creative optimisation and emerging advertising technologies.

Working closely with the Head of Performance Marketing, you'll have the opportunity to expand your technical expertise, take ownership of high-impact initiatives and play a key role in building the next phase of the Group's performance marketing capability.

Role Overview

Own and grow Nawiri’s affiliate programme and direct publisher partnerships across Go2Africa and Asilia Africa. Alongside managing affiliate activity through Awin, proactively develop commercial relationships with travel publishers, specialist newsletters and curated travel offer platforms. Combine partner recruitment, relationship management and commercial analysis to generate profitable enquiries and bookings.

Work closely with the Head of Performance Marketing, brand and commercial teams, analytics, finance and Awin to develop offers, deliver campaigns and measure results.

Key Responsibilities

Strategy and Partner Development

• Develop growth plans for each brand, aligned with booking, revenue, margin and customer acquisition priorities.

• Build a diversified portfolio of relevant affiliate and publisher partners across priority markets.

• Research, approach, negotiate with and onboard new partners, assessing audience relevance, brand suitability and commercial potential.

• Maintain a prioritised partner pipeline, selecting affiliate or direct commercial arrangements as appropriate.

• Grow high-potential relationships, activate new partners and re-engage inactive partners.

Commercial and Campaign Management

• Negotiate commissions, placement fees and campaign terms that attract partners while protecting margins.

• Plan campaigns around seasonality, destination priorities, trading needs and brand activity.

• Assess promotional opportunities against audience quality, cost and expected return before committing budget.

• Coordinate approved offers, content, tracking links and landing pages with partners and internal teams.

• Manage budgets and maintain clear records of commercial terms, deliverables and payment commitments.

Tracking and Programme Operations

• Work with analytics and technical teams to maintain reliable tracking and attribution for affiliate and direct publisher activity.

• Manage Awin programme administration, partner records and transaction validation, resolving issues affecting reporting or payments.

• Maintain programme terms and monitor compliance, including promotional methods, voucher codes and paid search permissions.

• Reconcile transaction and commission data with internal booking and finance records, supporting accurate forecasting and payments.

Performance and Improvement

• Report on partner and campaign contribution to enquiries, qualified leads, bookings, revenue and margin.

• Evaluate returns after commissions, placement fees, discounts and other relevant costs; recommend where to scale, adjust or stop activity.

• Provide concise weekly and monthly updates covering performance, forecasts, risks and next steps.

• Improve partner recruitment, campaign delivery, tracking and reporting processes, working with Awin and internal teams.

Success Measures

• Growth in profitable bookings and revenue from affiliates and direct publisher partnerships.

• Improved return after commissions, placement fees and other campaign costs.

• A diversified portfolio of active partners, with successful recruitment, activation and sustained contribution.

• Reliable tracking, timely transaction validation and accurate financial reporting.

• Clear insights that lead to measurable performance improvements.

Requirements

Skills & Experience

Essential

• At least two years’ experience in affiliate or publisher marketing, with hands-on responsibility for programme growth.

• Working knowledge of affiliate operations, including recruitment, commissions, campaign delivery, transaction validation and reporting.

• Experience using an affiliate platform, ideally Awin.

• Demonstrable experience sourcing partners, negotiating commercial terms and managing campaigns from proposal through performance review.

• Strong commercial and analytical skills, including understanding of margin, acquisition costs and partner economics.

• Excellent communication and relationship management skills.

• Strong organisation, initiative and follow-through across multiple partners, campaigns and deadlines.

Desirable

• Experience in travel, hospitality or another considered-purchase category with a longer booking journey.

• Experience across multiple brands or international markets.

• Familiarity with GA4, HubSpot or similar CRM platforms, and business intelligence tools.

• Experience with tracking integrations, attribution and booking or revenue data.

Personal Attributes

We're looking for someone who is:

• Curious and eager to learn.

• Commercially minded.

• Highly organised.

• Proactive and accountable.

• Comfortable balancing strategy with execution.

• Creative but driven by data.

• Collaborative and relationship-focused.

• Passionate about continuous improvement.